The Importance of Professional Photography in Marketing Your Charlotte Home

The Charlotte housing market has definitely heated back up! This is great news if you are trying to sell your home, because demand for homes and condos in Charlotte seems to be at new high. Many homes in the area are even getting multiple offers if they are priced well and marketed professionally.

When I am searching for my buyer clients, one of my biggest pet peeves are fuzzy photos or only one photo, per home listing. I can only imagine how badly this frustrates a consumer looking for their next home! That’s why I found it a little disturbing that our local Realtor® association sent out an email with the following content this week:
Charlotte MLS Photo Requirement

Wow! Unfortunately, I guess they feel like they need to send this out because there are still listings without photos. When I talk to my buyer clients and they see only one or two photos of the exterior, they don’t normally even want to see that home/condo because they feel like it really must need work on the interior! With that said, last year, I switched to uploading professional photographs of each home that I have listed. I make sure that I have these photos before the home actually hits the market so that potential buyers can see the home or condo in the best possible light. Not only do these photos get posted to our local Multiple Listing system, they go to hundreds of other websites. If the photos for my clients’ most valuable asset is going to be in front of that many eyes, don’t I at least owe it to them, to present their home perfectly?

It has been proven many times that homes that use professional photography in their marketing, sell faster, and also for average higher prices. Take a look at the video I shot above of my good friend, Cal Mitchener with Charlotte Virtual Home Tours. I use Cal exclusively for shooting professional photos of my client’s homes and condos. Once you watch the video, you’ll see why! His photography looks like it should be in Architectural Digest.

I’d love to hear from you on whether you think professional photography makes a difference in marketing a home. When you were searching for your last home, did you mind if there was only one photo? Did you mind if there were multiple photos, but the quality wasn’t great? Leave a comment in the box below…

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